Amazon
Marketplace
The deepest search demand in US ecommerce, and the channel with the strictest documentation and compliance expectations. Where most catalogs earn their volume.
Marketplace commerce
One inventory relationship. Four marketplaces.
CoExpress sells on Amazon, Walmart Marketplace, TikTok Shop, and eBay. Products come in through one wholesale relationship and go out across every channel their category supports.
We sell on our own marketplace accounts, which means the listing work, the pricing decisions, the compliance paperwork, and the customer messages are ours to handle.
The path a product takes
- Supply
Brands, manufacturers & distributors
Inventory sourced through wholesale relationships and purchased outright.
- CoExpress
Purchasing, catalog & inventory
We own the stock and run the listings, pricing, compliance, and fulfillment coordination.
- Channels
Amazon · Walmart Marketplace · TikTok Shop · eBay
Each product placed on the channels where its category and margin structure work.
- Customers
Millions of marketplace shoppers
Bought, delivered, and supported under our marketplace accounts.
Selling channels
Each channel does a different job.
Which marketplaces a product goes to depends on its category, its margin structure, and any conditions agreed with the supplying brand — not on selling everywhere by default.
Walmart Marketplace
Marketplace
A growing second marketplace with a different customer and less crowded categories — often where a product that is squeezed elsewhere still has room.
TikTok Shop
Social commerce
Discovery-led rather than search-led. Products that demonstrate well in video can build demand here before customers ever go looking for the category.
eBay
Marketplace
Long-tail reach, and a practical outlet for overstock, closeout lots, and products where the buyer is looking for value rather than the newest release.
Amazon, Walmart Marketplace, TikTok Shop, and eBay are trademarks of their respective owners. CoExpress operates as an independent seller on these platforms and is not affiliated with, endorsed by, or a certified partner of any of them.
What we operate
The work behind a listing that sells.
Marketplace distribution is an operations job. These are the functions we run on every channel we sell a product on.
01
Listings & catalog
Listing creation and catalog management across each channel, with the attributes, variations, and category requirements each marketplace expects.
02
Content optimization
Titles, bullets, imagery, and detail-page content written for how customers search and buy on each specific platform.
03
Pricing
Channel-appropriate pricing, monitored and adjusted against market conditions — including any pricing conditions agreed with the supplying brand.
04
Inventory & demand planning
Stock positions tracked per channel, with reorder timing set by sell-through so listings stay available through demand swings.
05
Fulfillment coordination
Inbound receiving, prep, and shipment routing coordinated so orders reach customers within each marketplace's delivery expectations.
06
Marketplace compliance
Category, documentation, and authenticity requirements handled per platform, including the sourcing paperwork marketplaces ask sellers to produce.
07
Customer experience
Buyer messages, returns, and post-purchase issues answered on our accounts, so the shopping experience reflects well on the product.
08
Channel expansion
Products proven in one channel extended into the others where the category and margin structure support it.
What this means for a supplier
You ship to one customer. Your products reach four.
No marketplace accounts to open, no channel-specific listing rules to learn, no customer service queue to staff. You sell us the inventory; the channel work sits on our side.
Amazon
Marketplace
Walmart Marketplace
Marketplace
TikTok Shop
Social commerce
eBay
Marketplace
Next step
Put your catalog in front of four marketplaces.
Send your line sheet and wholesale pricing. We will tell you which channels the products fit and what an opening order looks like.